http://justingibbs.disqus.com/Interactive story pioneer looking to create some dramaenWed, 13 Aug 2008 17:33:48 -0000http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/#comment-1221579<p>I can't actually take credit for the term "mass amateurization", I got it from Clay Shirky's book "Here Comes Everybody - The Power of Organizing Without Organizations". The book actually goes into the very things you mention - increased noise, quality of content, etc. AsShirky writes, these are just things we'll have to cope with - like learning to live with spam.</p><p>On the flip side is the "power law", where the popular get more popular simply because they're popular.</p><p>In a way you're justifying exactly why someone would pay for the services Rezzable offers - building quality stuff and making sure it's seen. As you can attest to, none of this is easy and takes real skill. I don't know if I can say the same for amateur porn, however it's porn and it will probably sell. The same isn't true for amateur film or paintings.Qualilty takes skill and quality is what people are searching out for - that won't be changed by mass amateurization.</p><p>The stuff from Rezzable is usually far and beyond what amateurs are doing. The amateurs might add to the noise but users will eventually find the quality.</p><p>It's also great to see a company innovating in the name of entertainment.</p>justingibbsWed, 13 Aug 2008 17:33:48 -0000http://justingibbs.com/2008/08/11/the-future-of-virtual-worlds-is-as-an-entertainment-platform/#comment-1195385<p>Mass Amateurization is really xlent phrase! It must be a friend of UGP = user generated porn. We see that making engaging content is 1) more complex and harder to deliver 2) that promoting it over the noise is also really a big effort. Virtual world stuff also needs to be refreshed a lot as you have fewer visitors spending more time in a place. UGC does not work as seamlessly inworld as it does on web atm.</p><p>Anyway, really interesting post! Check some of our spots in SL: <a href="http://rezzable.com/virtual-worlds" rel="nofollow noopener" target="_blank" title="http://rezzable.com/virtual-worlds">http://rezzable.com/virtual...</a> . We are focused on entertainment.</p>Rightasrain RimbaudWed, 13 Aug 2008 06:03:31 -0000